CORPORATE SOLUTIONS

Corporate Solutions

Discover the benefits of transforming the way you do marketing by incorporating industry best practices of Agile Marketing. Begin leveraging the benefits of Agile to revolutionize your approach to marketing. While Agile approaches have been yielding massive results in the IT and Software Development fields for decades, the application of Agile outside of IT and to other parts of the business can lead to better alignment, common terminology and can lead you toward truly having an Agile organization. From identifying your ideal customer to running small iterative tests on crafted messages to determine your most impactful message to market match, refining your approach to Agile Marketing can lead to increased sales that you didn’t know you were missing.

Incorporating an iterative approach to ensure the maximum effectiveness of each Marketing campaign can lead to rapid growth and a greater connection to your ideal customers. Agile is a mindset that can be applied to Marketing to add frequent reflection points to ensure continuous learning, improvement, and growth.

Onsite Training

Bring in an experienced Certified Agile Marketing Trainer (CAMT) to lead your Marketing teams through the foundations of Agile Marketing. Learn about the Agile Marketing Manifesto Values and Principles as well as the historical application of Agile within IT and the expansion outside of the technology realm into Marketing. Throughout this onsite training, you will walk through each step of running a successful Agile Marketing campaign.

As we contrast from traditional Marketing approaches, discover the unique aspects of the Agile Marketing Approach that will increase the effectiveness of how you approach Marketing. Learn through experiential, hands on activities that will solidify the learning modules and create a memorable experience that can be replicated at work again and again.

2 day Training Courses (Certified Agile Marketing Specialist)

Who is it for?
This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.

Course curriculum

During the course you will cover these key fundamentals.

  • TRADITIONAL VS. AGILE
  • AGILE MARKETING CANVAS
  • PERSONAS
  • USER STORIES
  • MESSAGE TO MARKET MATCH
  • AGILE MARKETING FUNNELS
  • ESTIMATION
  • TRACKING YOUR PROGRESS
  • LAUNCH, ITERATIONS AND & SPLIT TESTING
  • CLOSING
Benefits
  • Qualification for Certified Agile Marketing Specialist™ (CAMS) Certification after passing a short certification exam
  • PMI-ACP: This course counts as 14 of the 21 contact hours needed to be eligible for the PMI-ACP certification.
  • 14 PDUs from PMI (Project Management Institute)
  • One year membership in the Agile Marketing Academy

3-Day Training Course – Certified Agile Marketing Specialist (CAMS) for Teams

Who is it for?
This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.

Course curriculum

During the course you will cover these key fundamentals.

  • TRADITIONAL VS. AGILE
  • AGILE MARKETING CANVAS
  • PERSONAS
  • USER STORIES
  • MESSAGE TO MARKET MATCH
  • AGILE MARKETING FUNNELS
  • ESTIMATION
  • TRACKING YOUR PROGRESS
  • LAUNCH, ITERATIONS AND & SPLIT TESTING
  • CLOSING
Benefits
  • Qualification for Certified Agile Marketing Specialist™ (CAMS) Certification after passing a short certification exam
  • PMI-ACP: This course counts as 14 of the 21 contact hours needed to be eligible for the PMI-ACP certification.
  • 14 PDUs from PMI (Project Management Institute)
  • One year membership in the Agile Marketing Academy

Coaching

As you begin applying Agile Marketing at your organization, you may run into situations where you would like some guidance or feedback along the way. Coaching is available to assist you through the practical application of these practices. We highly recommend that you and your team go through the Certified Agile Marketing Specialist (CAMS) course first to get the foundations of Agile Marketing. Coaching options are available both in-person and virtually.

Agile Transformation

For many years, organizations have been using Agile to increase speed to market while releasing products and delivering earlier and often with higher quality. Agile methodologies work well for large complex projects, which is why Agile is often used in IT and Software Development, though has been expanding outside of IT for quite some time. The Agile Marketing Academy has brought together industry proven best practices of how Agile can be applied to the Marketing space. As you step toward creating a truly Agile organization, contact us to learn more about these steps of transformation.